Today Google announced an upcoming change to its trademark complaint procedure for AdWords in MENA (Middle East and North Africa)
What is changing?
From 4 June 2009, Google will no longer investigate complaints relating to the use of trademarks as keywords by AdWords advertisers in the MENA region.
This means:
* a user typing in a trademarked keyword into the search box will now be presented with more relevant ads in the sponsored links section, giving them greater choice;
* a company advertising on Google.co.uk and Google.ie will now be able to select trademarked terms as keywords;
* this change brings Google's policy in MENA into line with the UK and Ireland, where this policy was adopted in 2008, and the US and Canada, where this policy was adopted in 2004.
This change also affects
these regions too. The policy in other regions remains unchanged: Google will investigate complaints relating to the use of trademarks as keywords.
Why is Google making this change?
Google’s goal is to provide our users with the most relevant information, from both search results and advertising. We are making this change because we want to give users greater choices to help them make informed decisions.
What should AdWords advertisers do to prepare for this change?
The change will not take effect for another month, but whatever AdWords changes we introduce, we always advise advertisers to constantly review their campaigns to ensure that their keyword selection matches their marketing objectives and budget constraints and to make sure they are compliant with the AdWords terms and conditions
Posted by Google Arabia Team
